The big picture: A second revenue engine alongside Vietnam. Market potential: ~200,000 customers and 60–80B VND/year. The Q2 targets below are the first proof point — not the ceiling.
Hypothesis: The Vietnam playbook works in the Philippines — same funnel, English content, local team. We're proving it now.
Vietnam took 18 months. Philippines copies every working component — creatives, scripts, funnel, incentives — and only localizes what's needed.
Run Vietnam's winning ads in English + Tagalog. Drive leads into CRM for telesales.
Call every lead within 24h. Consult → confirm → info → pay → Principal session → onboard.
Move monthly students (₱2,249) to the annual plan (₱26,988). Zero upsells yet — the #1 Q2 unlock.
50–100M VND/month in ads. Higher CAC tolerated early to learn. Long-term target: same as Vietnam.
Translate VN top ads to English first (zero localization cost), then produce Tagalog UGC with local KOCs. Two angles live: mother testimonial (Tagalog) and phone addiction (English).
Speed first. Hire fast on Upwork → test at variable cost → convert top performers to full-time.
3 orders at ₱2,249 (1 full, 2 at ₱1,124). No monthly student has converted to the ₱26,988 annual plan yet.
Jan 1 – Mar 19, 2026 · All real.
Funnel — 674 CRM leads
Paying Customers (sample)
Active Ads
Pages & Links
Live Sessions & Operations